The Secret Company

WE INVENTED A NEW WAY TO BUILD STARTUPS

Like in a multiplayer online game

We are  The Secret Company
a collective of entrepreneurs,
each specialized in their field.
We invented the 1st ever online multiplayer entrepreneurial adventure game in real life.
We called it THE QUEST
a unique startup creation program with levels, rewards to unlock, trips as checkpoints, and an envelope of money to survive 12 months as a starter kit.
We designed it with the sole purpose of enabling the birth of new antifragile technology companies, in the sense that they will be pushed to raise funds only if they are profitable, structured & growing.
We are now looking for ambitious,
hardworking, singular players...
To become their CEO, CTO or CMO.
You?
CO-FOUND A STARTUP WITH US

OUR TRACK RECORD

In 3 years, the startups we have co-founded reached a total of 20 million € in Annual Recurring Revenue.

SaaS, marketplaces, consumer apps, Web3 platforms, brands…

The founders of three of them testify.

Sacha Marcus

~ Technical CEO ~

Mobula.fi

Ambition: Create a crypto data aggregator that investors can finally TRUST, and invest with frictionless

Milestone: From 0 to 10 000 daily active users, in 5 months

Sacha Benhamou

~ Chief Expansion Officer ~

JoinFreeland.com

Ambition: Create the N°1 worldwide group of online schools that train for the jobs of future

Milestone: 1280 students trained and 2 million € turnover in the first year

Thibault Thuillier

~ Chief Marketing Officer ~

Minea.com

Ambition: Build THE supertool to help e-merchants make better marketing decisions

Milestone: From 0 to 200 000€ MRR in 24 months

WHAT WE DO

In a nutshell, we are a secret,
hands-on, skin in the game co-founder.

That is to say, we provide creativity, on-the-field support, network and productive capital to the founders we co-create startups with.

For example, discover below 9 unfair advantages that make up our gamified startup creation program THE QUEST, here to give our founders a much better chance to succeed in their adventure.

IDEATION

We have identified dozens of growing, not fully resolved problems.

So we have bold startup ideas in our chest.

But our favorite game remains to interview you in depth, to help you extract from your story a project idea that suits you 1000%.

What we call: your secret superpower.
A singularity that we will use to create together a company that will become your life project.
The best way to create an unstoppable "founder-market fit".

CO-FOUNDERS

We will help you find complementary co-founders.

Who matches your values.

From your past, on the road or from our network.

Cherry on the cake: we will help you manage the crisis with them.
Because there will be.

PRODUCTIVE CAPITAL

Money makes entrepreneurs stupid: less creative, less thoughtful… This kills the "survival mode" so necessary to start a project as difficult as a startup.

That's why we will make sure you don't run out of it, but don't have too much either, to iterate intelligently during the first months of your project.

To do so, we will provide you with a starting envelope of money to survive 12 months, plus negotiated discounts & freebies on key tools such as Amazon Web Services ($100 000 in free credits).

PRODUCT-MARKET FIT

From clarifying and understanding intimately the problem we attack.

To designing the product to solve it deeply.

Through finding the first fanatic customers.

We will put our hands dirty with you to find your product-market fit and unlock traction.

HIRING

Our years of experience have made us realize 2 very important things:

1) The first 10 recruits of a startup are the cornerstones of its success.

2) By extension, the most iconic companies benefit from an incredible company culture.

We will help you hire these 10 first talents, and craft from the very first days that special atmosphere plus those natural reflexes the best teams develop, that save a company when it passes a storm.

BRANDING

A powerful brand identity changes your life, believe us.

And it's a good thing it's our second favorite game.

Together, we'll create something you'll be proud of, and that will make your daily life easier to hire talents, convince customers…

Athlete's care

We see the entrepreneurs we work with as top athletes.

Just like in eSports.

We provide them with a psychological support, because being an ambitious entrepreneur is so much hard.

Also with a physical follow-up (food, sport...) worthy of the name, so that they can reach their goals.
Overcome the tests.
Achieve their dreams.

You are your first major project.

Fundraising

If after 12-18 months of frugal and resilient execution, you have reached a level of structuring, growth and profitability that we believe is healthy, we will help you raise funds to accelerate your expansion.

The advantage of our approach?
Our startups skip the Seed round, and go straight to Series A.

No premature scaling with us.
The useful tool that fundraising can be should only be activated if you are in optimal position and conditions.

Community

We have verified it many times: you are the average of the persons you interact with the most.

The Secret Company is a young but growing collective of ambitious, hardworking, fast learning internet kids.
Because we pay close attention to who we accept into, but more importantly who we reject, and why.

The Secret: (good) company.

JOIN US

In summary, our team will do what it takes to make sure that you win.

(and we LOVE to win)

HELP ME FIND MY LIFE ENTERPRISE PROJECT IDEA

MEET OUR CREW

MAXIME

BLONDEL

27 y.o

aka Blondy

CEO

💪

Strength 1

Creativity

🧙

Secret Superpower

6th sens

💪

Strength 2

Strategy & Tactics

🤭

Guilty pleasure

Starred restaurants

🥺

Weakness

Process

🔥

Has an obsession with

How to win

JULIAN

IVALDY

22 y.o

aka Ju

Co-founder

💪

Strength 1

Web3

🧙

Secret Superpower

Unlimited energy

💪

Strength 2

Growth

🤭

Guilty pleasure

Money

🥺

Weakness

Storytelling

🔥

Has an obsession with

As fast as possible

ADAMS

SALAHOU

26 y.o

aka Douss

Co-founder

💪

Strength 1

Management

🧙

Secret Superpower

Consistency in effort

💪

Strength 2

Google SEO

🤭

Guilty pleasure

Gnocchi and chicken strips

🥺

Weakness

Becomes bitter if he loses

🔥

Has an obsession with

Attention to detail

ROBIN

SELIGMANN

26 y.o

aka Robiñho

Co-founder

💪

Strength 1

Hiring

🧙

Secret Superpower

Drill down on people

💪

Strength 2

Sales

🤭

Guilty pleasure

Reading Philosophy

🥺

Weakness

Structuration

🔥

Has an obsession with

Enjoy the journey

PIERRE

PARIS

27 y.o

aka Paname

Co-founder

💪

Strength 1

Structuration

🧙

Secret Superpower

Productivity booster

💪

Strength 2

Automation

🤭

Guilty pleasure

Partying (hard)

🥺

Weakness

Chaos

🔥

Has an obsession with

Secure things quickly

MÉDOUNE

DIACK

28 y.o

aka Dounmé

Core Team

💪

Strength 1

Ops

🧙

Secret Superpower

Federates like no one else

💪

Strength 2

Joy of living

🤭

Guilty pleasure

Muscles

🥺

Weakness

Needs to be fed on time

🔥

Has an obsession with

Trust the process

Lucas

Chantreau

21 y.o

aka Cryptomatique

Core Team

💪

Strength 1

Investment

🧙

Secret Superpower

Analytical mind

💪

Strength 2

Skin in the game

🤭

Guilty pleasure

Sex on the Beach

🥺

Weakness

Impatient

🔥

Has an obsession with

Beat The Market

KENZA

BELLOUT

33 y.o

aka Kenzavocate

Core Team

💪

Strength 1

Tactics

🧙

Secret Superpower

Solar

💪

Strength 2

Communication

🤭

Guilty pleasure

Her children

🥺

Weakness

Susceptible

🔥

Has an obsession with

Winning

You ?

💪

Strength 1

🧙

Secret Superpower

💪

Strength 2

🤭

Guilty pleasure

🥺

Weakness

🔥

Has an obsession with

Building a startup with The Secret Company is not only accessing a more experienced co-founder.
It’s joining a community & adventure for life.

Girls <3

Working from Greece does not taste the same

Visiting the Sparkmate factory

Partners

Offsite week in Morocco

A life-changing experience

It is called KerMESS for a reason....

Don't mess with our crew

After the storm :)

A candlelight dinner is sometimes necessary

Sharing is Caring

A banquet to celebrate the end of the year!

Each year, we organize a 7-days skydiving offsite, a summer remote working week, a 3 days festival in a castle, and weekends in European capitals with you only when we feel we need to do a sprint of work, or just because meeting in real life is so good and so much important

OUR MANIFESTO

Do you know what a secret really is?

It's something you can tell everyone,

But only a very few people will actually understand it.

We deeply believe that everyone has a secret superpower…

It should be a passion, an energy, a hard skill, a soft skill, a sensibility, an asset, a privileged access to a market, a story…

In short, a singularity.

And guess what? Our favorite game is to help you find yours.

To co-create with you a one of a kind, ambitious venture based on it.

… and every company has a secret sauce

The thing that makes it successful (and sometimes legendary). It can be an innovative positioning, an atypical attempt to penetrate a market, a bold execution strategy, a tech discovery, a strong thesis regarding its industry...

For example, McDonald's changed dimension the day its founder realized that he was playing a real estate game, not a burger & fries one.

Most of the time, that secret sauce is not obvious to find.
We love to iterate with the entrepreneurs with whom we co-create these startups, to find that thing that will make their project shine & rise.

OUR VIEW ON FUNDRAISING

We are not fighting against fundraising, but against premature scaling.

We believe being frugal the first 12-18 months of a project helps enhance what often makes the difference: creativity.

We believe being frugal the first 12-18 months of a project helps develop an important entrepreneurial skill: resilience.

We believe being frugal the first 12-18 months of a project ensures that the founders understand intimately:  their market, their customers, themselves, their teams, their company culture…
And why not afterwards raise funds to accelerate with way more chances to win, because with a product and team market fit.

OUR ECOSYSTEM FOR LEVERAGE

More than a gamified startup creation program,
we have built a complete ecosystem,
to maximize our leverage.

We created The Secret Company as a global group, inspired by the octopus, one of the most mysterious and intelligent animal there is.

That is to say, our #1 activity & focus remains and will remain that of a startup creator, but we have developed tentacles that address other important economic players (employees, big corps…) and key topics (marketing skills, online media…), that might help one day or another our entrepreneurs along their journey.

Our (very) private club of modern, premium agencies: google SEO, process automation, virtual assistant, linkedin copywriting, video editing…

See More

Our own deal club of hand-picked startup investors

See More

Our galaxy of hundreds of 100% Google-optimized local niche marketplaces

See More

The 1st worldwide franchise of freelance collectives passionate about prototyping, innovation & engineering

See More

There should be more Dream, LeoLulu or Daft Punk out there.
We help them reveal and thrive.
Through a safe place, a community and a marketing springboard.

See More

Our Web3 Lab, which brings together decentralized enthusiasts, building in the dark, exploring a brand new world, looking for unknown species of products, with features we try to push in depth.

See More

Want to create a tentacle of The Secret Company?

We are looking for the right people
to create with us:

A fundraiser firm, a headhunting firm, an investment bank…
And other things :-)

our startup ideas chest

Looking for a bold startup idea?

Here are some we particularly believe in for the future, plus problems to attack asap, because we think they are growing and/or not fully resolved.

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Our Lost GRIMOIRE of
FRUGAL Entrepreneurship

Want to feed your brain to conquer the world?

When building an ambitious, frugal startup, knowledge & creativity are your best partners.

We have compiled for you the best resources: blog posts, Youtube videos, Twitter threads...

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OUR 12-18 months
startup creation PROGRAM:
“THE QUEST”

Want to discover our homemade creation: the 1st ever online multiplayer entrepreneurial adventure game in real life?

We crafted this startup creation program like a multiplayer online game: with levels, rewards to unlock, an envelope of money to survive 12 months as a starter kit, in-person checkpoints (weekend trips, offsite weeks)… And one single goal: to build a growing, structured, profitable startup from scratch, from your home, with us by your side 7d/7, 24h/24.

DISCOVER now

WELCOME INSIDE
THE SECRET COMPANY

Want to access the onboarding document we send to the founders who join us a few days before our official association?

It details who we are, our values, what we have accomplished by the past, what we have discovered along the way, what to expect from us and what not to expect from us, what we expect from the founders we work with, what are the specialties of each member of our crew, what to do if you feel unwell or lost, how many shares each of us will own in our project…

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The Secret Company