In 3 years, the startups we have co-founded reached a total of 20 million € in Annual Recurring Revenue.
SaaS, marketplaces, consumer apps, Web3 platforms, brands…
The founders of three of them testify.
SaaS, marketplaces, consumer apps, Web3 platforms, brands…
The founders of three of them testify.
Ambition: Create a crypto data aggregator that investors can finally TRUST, and invest with frictionless
Milestone: From 0 to 10 000 daily active users, in 5 months
Ambition: Create the N°1 worldwide group of online schools that train for the jobs of future
Milestone: 1280 students trained and 2 million € turnover in the first year
Ambition: Build THE supertool to help e-merchants make better marketing decisions
Milestone: From 0 to 200 000€ MRR in 24 months
That is to say, we provide creativity, on-the-field support, network and productive capital to the founders we co-create startups with.
For example, discover below 9 unfair advantages that make up our gamified startup creation program THE QUEST, here to give our founders a much better chance to succeed in their adventure.
We have identified dozens of growing, not fully resolved problems.
So we have bold startup ideas in our chest.
But our favorite game remains to interview you in depth, to help you extract from your story a project idea that suits you 1000%.
What we call: your secret superpower.
A singularity that we will use to create together a company that will become your life project.
The best way to create an unstoppable "founder-market fit".
We will help you find complementary co-founders.
Who matches your values.
From your past, on the road or from our network.
Cherry on the cake: we will help you manage the crisis with them.
Because there will be.
Money makes entrepreneurs stupid: less creative, less thoughtful… This kills the "survival mode" so necessary to start a project as difficult as a startup.
That's why we will make sure you don't run out of it, but don't have too much either, to iterate intelligently during the first months of your project.
To do so, we will provide you with a starting envelope of money to survive 12 months, plus negotiated discounts & freebies on key tools such as Amazon Web Services ($100 000 in free credits).
From clarifying and understanding intimately the problem we attack.
To designing the product to solve it deeply.
Through finding the first fanatic customers.
We will put our hands dirty with you to find your product-market fit and unlock traction.
Our years of experience have made us realize 2 very important things:
1) The first 10 recruits of a startup are the cornerstones of its success.
2) By extension, the most iconic companies benefit from an incredible company culture.
We will help you hire these 10 first talents, and craft from the very first days that special atmosphere plus those natural reflexes the best teams develop, that save a company when it passes a storm.
A powerful brand identity changes your life, believe us.
And it's a good thing it's our second favorite game.
Together, we'll create something you'll be proud of, and that will make your daily life easier to hire talents, convince customers…
We see the entrepreneurs we work with as top athletes.
Just like in eSports.
We provide them with a psychological support, because being an ambitious entrepreneur is so much hard.
Also with a physical follow-up (food, sport...) worthy of the name, so that they can reach their goals.
Overcome the tests.
Achieve their dreams.
You are your first major project.
If after 12-18 months of frugal and resilient execution, you have reached a level of structuring, growth and profitability that we believe is healthy, we will help you raise funds to accelerate your expansion.
The advantage of our approach?
Our startups skip the Seed round, and go straight to Series A.
No premature scaling with us.
The useful tool that fundraising can be should only be activated if you are in optimal position and conditions.
We have verified it many times: you are the average of the persons you interact with the most.
The Secret Company is a young but growing collective of ambitious, hardworking, fast learning internet kids.
Because we pay close attention to who we accept into, but more importantly who we reject, and why.
The Secret: (good) company.
JOIN US
In summary, our team will do what it takes to make sure that you win.
(and we LOVE to win)
HELP ME FIND MY LIFE ENTERPRISE PROJECT IDEA
MAXIME
BLONDEL
27 y.o
aka Blondy
CEO
💪
Strength 1
Creativity
🧙
Secret Superpower
6th sens
💪
Strength 2
Strategy & Tactics
🤭
Guilty pleasure
Starred restaurants
🥺
Weakness
Process
🔥
Has an obsession with
How to win
%20(1).png)
JULIAN
IVALDY
22 y.o
aka Ju
Co-founder
💪
Strength 1
Web3
🧙
Secret Superpower
Unlimited energy
💪
Strength 2
Growth
🤭
Guilty pleasure
Money
🥺
Weakness
Storytelling
🔥
Has an obsession with
As fast as possible
ADAMS
SALAHOU
26 y.o
aka Douss
Co-founder
💪
Strength 1
Management
🧙
Secret Superpower
Consistency in effort
💪
Strength 2
Google SEO
🤭
Guilty pleasure
Gnocchi and chicken strips
🥺
Weakness
Becomes bitter if he loses
🔥
Has an obsession with
Attention to detail
ROBIN
SELIGMANN
26 y.o
aka Robiñho
Co-founder
💪
Strength 1
Hiring
🧙
Secret Superpower
Drill down on people
💪
Strength 2
Sales
🤭
Guilty pleasure
Reading Philosophy
🥺
Weakness
Structuration
🔥
Has an obsession with
Enjoy the journey
PIERRE
PARIS
27 y.o
aka Paname
Co-founder
💪
Strength 1
Structuration
🧙
Secret Superpower
Productivity booster
💪
Strength 2
Automation
🤭
Guilty pleasure
Partying (hard)
🥺
Weakness
Chaos
🔥
Has an obsession with
Secure things quickly
MÉDOUNE
DIACK
28 y.o
aka Dounmé
Core Team
💪
Strength 1
Ops
🧙
Secret Superpower
Federates like no one else
💪
Strength 2
Joy of living
🤭
Guilty pleasure
Muscles
🥺
Weakness
Needs to be fed on time
🔥
Has an obsession with
Trust the process
Lucas
Chantreau
21 y.o
aka Cryptomatique
Core Team
💪
Strength 1
Investment
🧙
Secret Superpower
Analytical mind
💪
Strength 2
Skin in the game
🤭
Guilty pleasure
Sex on the Beach
🥺
Weakness
Impatient
🔥
Has an obsession with
Beat The Market
KENZA
BELLOUT
33 y.o
aka Kenzavocate
Core Team
💪
Strength 1
Tactics
🧙
Secret Superpower
Solar
💪
Strength 2
Communication
🤭
Guilty pleasure
Her children
🥺
Weakness
Susceptible
🔥
Has an obsession with
Winning
Building a startup with The Secret Company is not only accessing a more experienced co-founder.
It’s joining a community & adventure for life.
Girls <3
Working from Greece does not taste the same
Visiting the Sparkmate factory
Partners
Offsite week in Morocco
A life-changing experience
It is called KerMESS for a reason....
Don't mess with our crew
After the storm :)
A candlelight dinner is sometimes necessary
Sharing is Caring
A banquet to celebrate the end of the year!
Each year, we organize a 7-days skydiving offsite, a summer remote working week, a 3 days festival in a castle, and weekends in European capitals with you only when we feel we need to do a sprint of work, or just because meeting in real life is so good and so much important
Do you know what a secret really is?
It's something you can tell everyone,
But only a very few people will actually understand it.
We deeply believe that everyone has a secret superpower…
It should be a passion, an energy, a hard skill, a soft skill, a sensibility, an asset, a privileged access to a market, a story…
In short, a singularity.
And guess what? Our favorite game is to help you find yours.
To co-create with you a one of a kind, ambitious venture based on it.
… and every company has a secret sauce
The thing that makes it successful (and sometimes legendary). It can be an innovative positioning, an atypical attempt to penetrate a market, a bold execution strategy, a tech discovery, a strong thesis regarding its industry...
For example, McDonald's changed dimension the day its founder realized that he was playing a real estate game, not a burger & fries one.
Most of the time, that secret sauce is not obvious to find.
We love to iterate with the entrepreneurs with whom we co-create these startups, to find that thing that will make their project shine & rise.
We are not fighting against fundraising, but against premature scaling.
We believe being frugal the first 12-18 months of a project helps enhance what often makes the difference: creativity.
We believe being frugal the first 12-18 months of a project helps develop an important entrepreneurial skill: resilience.
We believe being frugal the first 12-18 months of a project ensures that the founders understand intimately: their market, their customers, themselves, their teams, their company culture…
And why not afterwards raise funds to accelerate with way more chances to win, because with a product and team market fit.
More than a gamified startup creation program,
we have built a complete ecosystem,
to maximize our leverage.
We created The Secret Company as a global group, inspired by the octopus, one of the most mysterious and intelligent animal there is.
That is to say, our #1 activity & focus remains and will remain that of a startup creator, but we have developed tentacles that address other important economic players (employees, big corps…) and key topics (marketing skills, online media…), that might help one day or another our entrepreneurs along their journey.
Our (very) private club of modern, premium agencies: google SEO, process automation, virtual assistant, linkedin copywriting, video editing…
See More
Our own deal club of hand-picked startup investors
See More
Our galaxy of hundreds of 100% Google-optimized local niche marketplaces
See More
The 1st worldwide franchise of freelance collectives passionate about prototyping, innovation & engineering
See More.svg)
There should be more Dream, LeoLulu or Daft Punk out there.
We help them reveal and thrive.
Through a safe place, a community and a marketing springboard.
Our Web3 Lab, which brings together decentralized enthusiasts, building in the dark, exploring a brand new world, looking for unknown species of products, with features we try to push in depth.
See MoreWant to create a tentacle of The Secret Company?
We are looking for the right people
to create with us:
A fundraiser firm, a headhunting firm, an investment bank…
And other things :-)
Looking for a bold startup idea?
Here are some we particularly believe in for the future, plus problems to attack asap, because we think they are growing and/or not fully resolved.
Receive it in my emailsWant to feed your brain to conquer the world?
When building an ambitious, frugal startup, knowledge & creativity are your best partners.
We have compiled for you the best resources: blog posts, Youtube videos, Twitter threads...
Want to discover our homemade creation: the 1st ever online multiplayer entrepreneurial adventure game in real life?
We crafted this startup creation program like a multiplayer online game: with levels, rewards to unlock, an envelope of money to survive 12 months as a starter kit, in-person checkpoints (weekend trips, offsite weeks)… And one single goal: to build a growing, structured, profitable startup from scratch, from your home, with us by your side 7d/7, 24h/24.
DISCOVER nowWant to access the onboarding document we send to the founders who join us a few days before our official association?
It details who we are, our values, what we have accomplished by the past, what we have discovered along the way, what to expect from us and what not to expect from us, what we expect from the founders we work with, what are the specialties of each member of our crew, what to do if you feel unwell or lost, how many shares each of us will own in our project…
Receive it in my emails